The Annual Brand Retainer. Founder-led, twelve months, one roster per slot.
Founder-led direction for an active roster or solo project. — 12-month retainer · priority queue
Priority turnaround
Priority scheduling + founder-led direction
Brand-system maintenance
Brand IP bundle · deck, templates, system
Quarterly EP cadence
Quarterly merch drops · unlimited runs per drop
Merch ops
Dedicated email + response inside 24 hours
PROOF FROM THE /WORK CASE STUDIES
Rolling releases. Quarterly cadence. Five rosters already shipped it.
The anonymized releases below are the deliverable tier in practice — strategy, cover, cutdowns, merch and a measurable drop-day result. The retainer formalises what these releases already do.
Static Gravity EP
Pre-saves cleared the 14k target; 4.2k vinyl sell-through against a 4k pressing.
- Pre-save live: Pre-save link goes live with a one-line hook + 15s teaser cut.
- Cover reveal: Halftone cover + 3 social cutdowns drop on Tuesday morning.
- Release day: DSPs + music video premiere at 9pm local; afternoon is email + EPK.
- Merch window: One-SKU merch capsule opens; sell-through targets the 14-day window.
See the case study → /work
Wired Wounds LP
First-week streams hit 3.2× the prior release; the merch drop sold out in 9 days.
- Brief + calendar: Strategy brief locks the four-week calendar, the merch line, and the lyric palette.
- Cover + pre-save: Cover art + pre-save lock four weeks out; visual system handed to the merch designer.
- Teaser wave: Three cutdowns drop across the rollout window; email tier warms to release day.
- Release day: DSPs + visual drop; DSP-timing memo aligns embeds and editorial in the first 24h.
- Merch capsule: Three-SKU merch capsule opens for a 14-day window with its own cutdowns.
See the case study → /work
Halftone Honeymoon (LP)
Pre-saves cleared 22k; the 7" sold through in 6 days and a second pressing was triggered.
- Brief signed: Quarterly cycle brief locks the LP palette off the EP's closing lyric.
- Cover lock: Cover art + 4-tier pre-save ladder go up six weeks out from release.
- Release day: DSPs + lyric video + a pre-order-only 7" incentive for the first 500.
- Merch drop: Limited merch capsule opens, gated to buyers of the 7" incentive window.
See the case study → /work
Slow Static (EP)
Pre-saves hit the 9k target two days early; merch capsule sold through at 1.4× the pressing.
- Brief + calendar: Strategy brief locks the EP cycle and ties the cover to the title-track hook.
- Cover + pre-save: Cover art lock + pre-save; visual system extended to 6 social cutdowns.
- Release day: DSPs + visual drop; email tier splits pre-save from press for one more cycle.
- Merch drop: One-SKU merch capsule opens; sell-through targets the post-holiday window.
See the case study → /work
Dusk Memo (deluxe reissue)
Pre-orders cleared the 6k target in 4 days; the collector 12" sold through before release day.
- Reissue brief: Brief locks the deluxe sequencing, the master, and the recoloured palette.
- Cover lock: New cover art + 2-tier pre-order ladder drop four weeks out from release.
- Release day: DSPs + collector 12" drops; press tier gets an early stream window.
- Merch drop: Limited merch capsule opens, gated to the collector 12" buyer list.
See the case study → /work
JOIN THE PRIORITY QUEUE
Drop your email. We reply within one business day.
The waitlist is the only intake for the retainer tier. One email per roster — no drip campaign, no newsletter swap. If a roster slot opens, you hear from the founder first.