1 · Inputs
Four small fields — tier, audience size, projected streams, and the artist or context label to send forward with the intake.
2 · Estimated package value
The numbers update as you type — based on the fixed-scope Quarterly EP Cycle package.
Hours saved vs hiring 3–4 freelancers220≈ $16,500 of in-house labor outlay avoided
Assets shipped32≈ $6,400 of equivalent creative value at $200 per asset
Merch margin (gross-margin proxy)$19,44045% margin × 4 drops per year
Package price$18,000Fixed-scope — no surprise OON work.
VS · HYPOTHETICAL $50K LABEL ADVANCE
≈ 121% of a $50k advance
The Quarterly EP Cycle package alone delivers $18,000 of fee-for-service delivery paired with $16,500 of in-house work — and you'd need 2.8× a $50k advance to match the deliverable breadth.
4 · How these numbers are calculated
The anchor figures below are stable, public constants — not per-quote estimates. See card 4 for the formula behind every dollar.
Freelancer rate$75/hr blendedAcross cover art, cutdowns, teasers, EPK and merch design. Hours saved × this rate gives the in-house labor outlay the package avoids.
Per-asset value$200 per asset equivalentAssets shipped × this figure gives the equivalent creative value the package delivers.
Per-stream royalty$0.0035 per stream (industry blended)Used only as a sanity check on your projected 30-day streams input — not a price driver.
Merch margin proxy35% Single Release · 45% Quarterly EP Cycle · 55% Annual Brand RetainerPer-tier gross margin × 4 drops per year × 0.6 baseline retail revenue. Current selection: 45% × 4.
Hypothetical label advance$50k headline · per-tier $15k Single Release · $50k Quarterly EP Cycle · $120k Annual Brand RetainerA comparison figure, not a real offer — Halftone Haus is a service studio, not a label.
Monthly listeners influenceDoes not change package value.Pricing is fixed by the tier. Listeners only bucket into the monthlyListeners field on the intake form so the team knows your scale.
These are directional figures for a fixed-scope package — not a quote. The final price is always the tier price; everything else shows what that fee makes possible in equivalent value.
3 · Send to intake
Your numbers travel as URL params — the intake form reads them and you only fill in the remaining fields.
- Tier (Quarterly EP Cycle) maps to
projectType. - Monthly listeners 8,500 bucket
5k_50k. - 30-day projected streams (12,000) and ROI narrative →
projectBrief.
Savings-vs-advance summary: package price $18,000 + labor saved $0 ≈ $18,000 total value vs a $50k advance.